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From 10,000 ₽ per month

WhatsApp Business API for Business

WhatsApp Business API for Business

About WhatsApp Business API Channel

More than 65% of mobile users aged 18-45 prefer text communication. WhatsApp Business API is the #1 messenger communication tool in Russia for medium and large businesses with the possibility of feedback. The service increases the efficiency of enterprises with a large number of customer requests and transaction notifications. Therefore WhatsApp Business API is beneficial for banking, hospitality, restaurant business, retail, and e-commerce. Sending notifications using WhatsApp allows you to build a base of subscribers, increase engagement, increase conversions, and extend the customer lifecycle. The API allows direct access to the WhatsApp IT infrastructure, allowing companies to automate communication with customers using the official WhatsApp channel entirely.

WhatsApp in numbers

98%
Open Rate
4046
message characters
75%
audience coverage in Russia

Advantages of the WhatsApp channel

Feedback
Feedback
Receive feedback from subscribers via HTTP or in a personal cabinet with the possibility of automatic response or dialog with the operator.
Rich content
Rich content
Send images, files, geolocation, contacts, stickers, links, and buttons in your messages.
Branding
Branding
Communication takes place from the official company account on WhatsApp.

WhatsApp Business API features

PROTOCOL SUPPORT
PROTOCOL SUPPORT
Sending SMS via all SMPP, HTTP/HTTPS, SOAP, SFTP, or email protocols is possible.
SUBSCRIBER'S LOCAL TIME
SUBSCRIBER'S LOCAL TIME
With WhatsApp, it is possible to deliver messages considering the subscriber's local time.
BASE SEGMENTATION
BASE SEGMENTATION
Storing subscriber bases in your account broken down by groups.
TEMPLATES
TEMPLATES
Automatic substitution of variables: subscribers' names, order amount, and loyalty card number in the SMS newsletter using WhatsApp Business API.
TRAFFIC SEGREGATION
TRAFFIC SEGREGATION
Split traffic into subaccounts (departments, divisions) with separate accounting for each subaccount
HIGH THROUGHPUT
HIGH THROUGHPUT
Inform customers promptly using WhatsApp Business API without stopping during peak hours at the rate of 6,000 messages per second.
THE AUDIENCE CONSISTS OF 69 MILLION PEOPLE
THE AUDIENCE CONSISTS OF 69 MILLION PEOPLE
WhatsApp is the most popular messenger in Russia. More than 69 million people use it every month. WhatsApp has opened an average of 20 times a day.
100% OFFICIAL
100% OFFICIAL
The number will not be blocked. You can use the company's official number without the risk of being blocked.
98% OF USERS READ MESSAGES
98% OF USERS READ MESSAGES
WhatsApp shows the highest message-reading metrics and the most active audience engagement.

Ways to use WhatsApp

Support
Support
Sending feedback messages to subscribers on behalf of the company's official account on WhatsApp.
Service
Service
Sending service messages with RICH content and buttons on behalf of the official company account on WhatsApp.
Service mailings
Service mailings
Order confirmation and reminder, delivery status, appointment confirmation.
SMS Informing
SMS Informing
Work on holidays, promotions, discounts, and scheduled charges.

Stages of connecting new clients

01
Agreement Conclusion
Conclusion of a formal contract for the provision of services.
02
WhatsApp Account Registration
Sending an application to register a WhatsApp account.
03
Template Registration
Setting up message templates to send to different channels.
04
Integration
Technical integration with the SMS Traffic platform
05
Testing
Testing of sending messages to all operators.
06
Getting the Green Badge
Sending a Green Badge application for a WhatsApp account.
01
Agreement Conclusion
Conclusion of a formal contract for the provision of services.
02
WhatsApp Account Registration
Sending an application to register a WhatsApp account.
03
Template Registration
Setting up message templates to send to different channels.
04
Integration
Technical integration with the SMS Traffic platform
05
Testing
Testing of sending messages to all operators.
06
Getting the Green Badge
Sending a Green Badge application for a WhatsApp account.

Ready-made integrations

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