A push notification is an informative browser-based notification that comes to the user's phone. Mobile push notifications are displayed as a pop-up window, which is available both on the smartphone's lock screen and in the notification manager.
PUSH messaging can significantly reduce the cost of sending service, transactional and promotional messages to audiences who have installed your mobile app on the Apple or Android platforms. For subscribers who don't have your app installed, cascading through the Smart Delivery platform is possible. The extensive use of content in newsletters lets you capture users' attention better and increase the number of clicks on the newsletter.